Not: Conventional SEO
Generative engine optimization (GEO) is the new SEO, helping brands track and optimize their visibility across ChatGPT, Perplexity, and other emerging AI search engines.
The stakes are massive.
OpenAI recently announced Instant Checkout, which will let users buy directly in ChatGPT via Shopify and Stripe, while Adobe reports AI platform traffic to e-commerce sites surged 4,700% YoY in July 2025.
We analyzed 20+ GEO companies using CB Insights Mosaic scores to identify which vendors are best positioned to help brands win in AI search.