CB Insights customers can see other horizontal AI agents, ranked by M&A probability, here.
Not: Traffic to news sites
AI search is decimating publishers’ web traffic.
Traffic from organic search to HuffPost fell by just over half in the past 3 years, according to the Wall Street Journal, while Business Insider saw a 55% decline between April 2022 and April 2025. The Washington Post experienced nearly the same drop as HuffPost.
Google's AI Overviews, which summarize search results at the top of pages, have already put a dent in traffic, while its new AI Mode — designed to compete directly with ChatGPT — could deliver an even bigger blow.
The crisis is driving publishers toward direct reader relationships through subscriptions, newsletters, and events. But it's also creating opportunities for the companies building generative engine optimization (GEO) tools.
As we highlighted last week, equity deals to the GEO market are on pace to more than double this year, with startups capitalizing on publishers' need to stay visible in AI-powered search results.
The continued collapse in organic web traffic will make GEO solutions more critical than ever. See how 43 GEO companies are positioning for the shift here.