As AI infrastructure and operational costs decline (aka AI becomes cheaper), major tech companies expect they will benefit from the expanding market.
For cloud providers like Microsoft, that means capturing growing demand through more competitively priced AI services.
Microsoft CEO Satya Nadella emphasized this potential on the company’s recent call:
“We ourselves have been seeing significant efficiency gains in both training and inference…as AI becomes more efficient and accessible, we will see exponentially more demand.”
Bottom line: dropping training costs will further drive down the cost of using these models = more AI everywhere.
ROI in the spotlight
For the big 3 cloud providers (AWS, Google Cloud, and Microsoft Azure), the genAI rush has sparked fresh growth.
Microsoft reported revenue growth of 33% in its Azure and cloud services in Q1 FY 2025 (calendar Q3'24), though growth slowed to 31% in its latest quarter (calendar Q4'24). AI sales contributed 13 points to growth in the quarter.