India dials up AI.

Vigorous merger enforcement.

GenAI meets customer journey.

 

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February 27, 2025

AI on sale

Hi there, 

 

Here is this week’s Hot or Not.

 

Not: AI costs

 

The cost of tokens (the basic units of text that AI models process, similar to word chunks) has dropped sharply. 

 

OpenAI’s token cost has seen an over 10x decrease since 2023. CEO Sam Altman blogged recently that a 10x cost improvement is likely to continue every 12 months.

 

Fresh competition will put pressure on pricing to come down even more quickly. 

 

DeepSeek’s Reasoner API pricing is nearly 30x cheaper than OpenAI’s for its o1 model. 

 

The Chinese company announced this week it would cut pricing by another 75% during off-peak hours to align with US/EU daytime hours. 

 

In our recent conversations with DeepSeek customers, cost was highlighted as a key advantage. 

 

"It’s far cheaper. The cost is definitely a huge incentive…What they provide, as far as the cost of serving the models, is incredibly enticing. Overall, as much as OpenAI is reliable and a good model that they serve, they are very expensive and this is always a factor." — CEO at AI development startup 

 

But…API downtime was not. 

 

"There's obviously hesitancy on the reliability as well. After DeepSeek’s announcement, their API — if you look at their status page, everything was just red. We've got a backup in the sense where if DeepSeek fails, it'll flip over to o1. I'm hoping that they can strengthen their infrastructure, bring down the inference time, and keep pricing where they are at." — Chief Data Officer at Data analytics startup


CB Insights customers can check out our fresh interviews with companies exploring DeepSeek’s models here.

customer sentiment (DeepSeek)

Hot: AI market in India

 

India’s booming AI market is driving major AI players, like Databricks, to expand their local presence.

 

The company announced last year that it was “doubling down” on the “key market” thanks to rising AI demand from Indian enterprises.

 

To support this growth, Databricks has been scooping up the country’s technical talent.

 

CBI headcount data — now broken down by department and geography — reveals just how quickly it’s bringing these new hires aboard.

 

Its team in India has more than doubled in size over the past two years, far outpacing its growth in the US and UK.

headcount by geography 02.27

Not: Big tech acquisitions 

 

We checked back in on big tech’s acquisitions…and they’ve remained depressed.

 

Notably, the group’s last $1B+ acquisition was back in 2023, when Microsoft’s Activision deal closed (over a year after it was announced). 

 

The antitrust climate chilled dealmaking in recent years. 

 

That may not lift for the foreseeable future: DOJ and FTC leadership said this month they would keep the tougher merger review rules set in 2023 under Biden. 

 

And Trump’s new FTC chair indicated his support for “vigorous” merger enforcement this week.

big techs acquisition slump-1

Hot: GenAI-powered shopping

 

Generative AI will transform every stage of the customer journey, from awareness to advocacy.

 

For example, genAI will help retailers build custom online stores for every customer.

 

Walmart is leading the charge toward this vision, announcing plans to create unique home pages for each shopper visiting its website.

 

Meanwhile, startups are also deploying LLMs to refine search, boost engagement, and transform e-commerce UX.

e-commerce site optimization

Source: CB Insights — The generative AI for e-commerce market map

Dive deeper into how genAI is transforming the customer journey in this report.

 

To hear directly from our analysts, register for our Future of the Customer Journey briefing on March 6.

The +1

the +1 02.27.25

Source: Joker Mag

Fouling out. Our collection of terrible height comparison charts continues to grow. (Remember this one?) Shoutout to Tim Milazzo for sharing this with us.

 

I love you.

 

Anand

@asanwal 

Co-Founder & Exec Chair

 

P.S. Beyond big tech, tech M&A is making a comeback — driven largely by AI. Dive into the trend with our analysts on March 18.

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