The two largest early-stage deals in the crypto space went to digital asset infrastructure platforms TradeDog ($75M seed) and Biton ($44M Series A).
Dive deeper into early-stage fintech activity in our State of Fintech Q2’24 Report.
Embed time
Consumers and businesses are demanding frictionless digital transactions.
So businesses across industries are embedding financial tools — from buy now, pay later (BNPL) to insurance distribution — into their platforms.
To help strategy teams prioritize embedded finance markets in their 2025 corporate planning decisions, we plotted markets using CB Insights’ TECH framework.
The degree of market maturity and startup momentum suggests 1 of 4 planning approaches:
- Track: Nascent markets to put on the roadmap.
- Experiment: Newer markets that are gaining traction quickly. Consider for pilots or evaluation.
- Champion: Major markets that are still expanding to new areas. Continue to prioritize.
- Hold: Established markets that are less dynamic. Hold off on immediate action.
Find out how embedded finance markets stack up in the full report.