As I thought about it more, I ultimately realized that it was oddly refreshing to hear an honest review of a piece of technology.
It was refreshing cuz it’s so rare.
Because right now, most software & hardware reviews you see online are gamed or paid for. There is very little truth out there, and we need more of that so that buyers (whether consumers or businesses) can ultimately make more informed decisions with valid, useful information.
Curious what you think. Was MKBHD’s review eviscerating Humane fair or unfair?
Leave your comment here on Twitter or just reply to this email.
More on Humane below.
Hot: AI in auto
We recently broke down how AI is reshaping the automotive industry.
A question several of our auto industry customers asked was which of these startups is actually ready to work with them.
Large enterprises have processes, protocols, requirements, checklists, etc. that must be navigated and the reality is not all technology companies, especially startups, are ready to handle that.
And so to make it easy for enterprises to figure out which technologies and companies are ready for prime time, we’ve just rolled out Commercial Maturity on CB Insights.
This proprietary metric leverages 30+ signals to measure where a company lies in its development and growth process across 5 levels:
- Level 1 - Emerging (initial research & development)
- Level 2 - Validating (testing and refining product)
- Level 3 - Deploying (growing commercial distribution)
- Level 4 - Scaling (expanding to additional markets)
- Level 5 - Established (major market presence)
For example, Monolith, a company in our generative design category, is working with automakers such as BMW and Honda on applications like improving vehicle acoustics.
As you can see below, Monolith’s Commercial Maturity is level 3.
You can filter by Commercial Maturity to quickly identify and streamline vendor, partner, investment, and M&A target selection.